World 03 — The Signal · Case study · MarTech
MarTech capability modernization
30+ clients. Legacy, homegrown systems. Risk-averse leadership. We turned the noise into a signal you could actually act on.
01 — All noise
Every department, its own frequency.
A niche agency serving 30+ clients across retail, finance and entertainment — running on homegrown tools, with SOC2 and PCI making leadership cautious about touching anything.
02 — Tune the instruments
Modernize the tools.
I led tool modernization across every department — one stack, one cadence, compliant by default. The first step from static to signal.
03 — Build the transmitter
New tools. Faster sends.
We built new MarTech tools and a high-efficiency email delivery function — campaigns that used to take a village now ship on rails.
04 — Listen to everyone
30+ clients. One insight engine.
We built a cross-client voice-of-customer program into a unified insight engine. Every client’s signal, one source of truth — so the next campaign starts smarter than the last.
Result · 1/3 · Keep scrolling to amplify
+220%lift in campaign performance.
Result · 2/3
45%increase in digital revenue per client.
Result · 3/3
$1.2Madditional revenue from new digital capabilities.
Artifacts
On the wire.
AI-first CX, redrawn: the journey grid, the prompt strategy, the pathways. Recolored, renamed, brand-free.
