I build high-performing, highly engaged UX & creative teams that turn design into enterprise business outcomes — in regulated financial environments, where “move fast” usually goes to die.
ADHD. Labrador-retriever energy. I see twelve connections before the meeting starts, and I’m endlessly, stubbornly optimistic about every single one of them.
That swarm behind this sentence? That’s me before coffee. Left alone, it’s just noise.
02 — The trick
Speed is nothing without alignment.
The job was never to slow down. It’s to point all that energy in the same direction: a shared language, clear outcomes, and people who trust each other enough to go fast together.
03 — The result
Aligned teams compound.
20+ years leading enterprise UX and digital transformation. VP-level. Regulated finance. Teams of 8 to 40 designers, researchers, engineers and creatives — tuned for outcomes, not output.
By the numbers · 1/4
20+
years turning design into business outcomes.
By the numbers · 2/4
340%+
lift in UX and digital experience profitability.
At a Fortune 100 financial services and insurance company. I brought in gen AI tools and rebuilt how the team works. Zero added headcount.
By the numbers · 3/4
8–40
team members led — design, research, engineering, creative.
By the numbers · 4/4
4
enterprise transformations in regulated financial environments.
The map
Pick a world.
Every transformation has its own physics. Different industry, different constraints, same move: take the chaos, align the people, build momentum. Step inside.
Five worlds, one through-line: aligned teams build momentum. Start in the middle — that’s the work.
How I use AI
A co-pilot, not an autopilot.
Three workflows my teams run every week. The AI clears the runway; people make the calls — especially the ones a regulator will read.
Flow 01
Customer experience optimization
Stack: AI + analytics + voice of customer
Real user feedback and voice-of-customer, combined with digital journey analysis. Out comes a clear map of what customers need, where the gaps are, and what to fix next.
Flow 02
Design-to-code prototyping
Stack: Figma + MCP + design system
Prototypes built in user-facing code on our design system, so experience tests run on something that behaves exactly like the product.
Copy and content get checked against our compliance rules library before legal ever sees them. Humans still sign off; they just stop catching the obvious stuff.
Before
3.7 reviews per release
After
1.7 reviews per release
Built & supported
Side quests that shipped.
When I’m not running an org, I’m building. Products, brands, launches — the same chaos-to-momentum playbook at startup speed.
AcquiredAI-powered project management
SuiteGig
Project management software that used AI-powered workflows and processes to make managing projects simple. I built and scaled the product, design system, and go-to-market strategy.
I’ve spent 20+ years in enterprise UX and digital transformation, most of it inside regulated financial services — today as a VP leading UX & creative at a Fortune 100 financial services and insurance company.
I’m happiest in the messy middle: legacy platforms, siloed orgs, compliance constraints, and a team that’s ready to be great. I move incredibly quickly and I bring the energy. Then we build the system that makes it last — the design language, the rituals, the career paths — so the momentum outlives any one sprint, or any one leader.
Org-wide adoption
23,000
people. Every creative team. One feedback loop.
I brought in UserTesting, our user-feedback platform. I onboarded it, I run it, and I drive adoption across the entire organization: every creative team in a 23,000-person org.